Orvis kjoeper Scientific Anglers og Ross

[Tore M. Nilsen]

Jepp, Orvis har inngaatt avtale om aa kjoepe SA og Ross. Det er en ganske "big deal" for industrien. Orvis skal fortsette aa pushe alle 3 merker. Spennende tider...

[Knut R. Skåre]

Spennende. En det virker som om merkene skal bestå som separate enheter:

Interestingly, Orvis will not carry Scientific Anglers-brand fly lines in its catalog, stores or website, nor are there plans to more widely distribute Orvis products through S.A.'s established wholesale accounts. "Each brand must remain focused on being the leading innovator in their respective product categories and distribution channels," Lepage said. "Maintaining that clarity will be the key to our success."

http://midcurrent.com/2013/05/01/orvis-to-acquire-scientific-anglerssa-and-ross-reels/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+midcurrent+(MidCurrent+-+Fly+Fishing+News%2C+Techniques+and+Advice)

http://www.startribune.com/sports/blogs/205597691.html